The box of delights from Forever Living

Today, my new business started in earnest. Like all businesses, you need to do a lot of preparation to make sure you are ready to ‘trade’. You need to do all the boring but important bits like set up your accounts, set up your customer database and marketing system, get yourself a simple web site and make sure your communications work. That must be done to make sure you can spend more time on doing business and not running the business.

But, the real fun started this week. I had my first planning meeting with Cora, my sister-in-law where we worked out the foundations of how far I can take this business in the next two years and beyond which are my goals. Without knowing why you are putting the effort into the business, it is easy to get distracted with other less important things.

The great beauty of this business is its simplicity. It is very clear what you have to do. The plan has been honed over 31 years by Forever Living and it makes it crystal clear what you have to do to get going, to get to the first level of achievement and then the following levels. There is no ambiguity. “You do this amount of work, and you get this”. As the advertisement says “simples”.

Although the business is your own, you are not on your own. Cora made it very clear what I needed to do and how to do it. Ultimately, the business is about selling health and nutritional products. But there is no pushy selling, or persuading people to buy products they don’t want.

As Cora said, when presenting the business or products to people, Forever Living distributors are actively encouraged to “let go of the outcome” at a one to one meeting or presentation. There’s no mentality of  ’closing the deal‘ which is normal is old fashioned sales techniques. Lord, no. It’s much more about showing the people who have taken the time to come and see you and your products and clearly stating that the business opportunity or products may or may not be for them, and that’s fine. When was the last time you heard that in conventional sales of consumer products? That is so refreshing.

The last thing that I received today was my ‘new distributor box’ which is the basis of starting in this business. It’s about £200 and it is full of products guides, leaflets, handbooks, order forms and useful information, as well. Most importantly, it has Forever Living products in it and what’s known as a ‘PUPP’ box which is set of samples which you ask people to have for a couple of days to try the products.

So, what’s next? It’s now time to profile my contact list and to start talking to people about my business. And the beauty of doing all the boring stuff first is that I now have a contact list is a simple system which will enable me to be organised from the start.

How good is that? I have products, I have people, I have processes and I have goals and I have only invested £200 to get going. Nothing can stop me.

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