Follow the principles to succeed

I think it was Eddie Cochran who said that there are ‘three steps to heaven’. His three steps were finding a a girl to love, followed by getting her to fall in love with you and ending by kissing and holding her tight. It sounds easy and romantic.

But finding a girl to love is, generally, quite hard to do when you are young. Some people don’t achieve it at all. Many keep their girl for the shortest of times. Getting her to fall in love with you is the next challenge. How the heck do you do that? You take her out, make her laugh, make her feel special and hope one of these methods sticks, because you know that prize of her kiss is waiting for you when you succeed. Eddie Cochran knew that holding her tight was important because you have worked so darned and invested so much of yourself in the process that you don’t want to lose her. That would be a disaster.

In this business, there are three steps to heaven too. They sound easy. They are easy to understand. They make sense. But like anything, anyone following the principles needs to follow them religiously to get the prize.

The first success principle is ‘consistent effort‘. This business needs you to do certain things each day and everyday. You need to put the business in front of people every day through phone calls, meetings, presentations and training. By doing this, you make sure that you increase your chances of selling products and recruiting people to your team.

The next principle is ‘duplication‘. Over several decades, Forever Living has fine tuned a business model which is easily duplicable. That sounds odd to most people but it is a sound principle which ensures that the business model is easy to learn and to follow so that people can get going quickly when you recruit them and train them in the business.

Finally, you have to ‘give it enough time’. Most people think this business is either a get rich quick scheme. It’s not. You need to be patient and work it along building it up steadily through hard work and following the plan. That’s why many people drop out just at the point when they could have seen it grow hugely.

I am at the early stages of my business and I am already getting success. Following the plan takes discipline, dedication and some sacrifice. But when you have worked hard and remained patient you will reach that goal which compelled you to start the business.

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The box of delights from Forever Living

Today, my new business started in earnest. Like all businesses, you need to do a lot of preparation to make sure you are ready to ‘trade’. You need to do all the boring but important bits like set up your accounts, set up your customer database and marketing system, get yourself a simple web site and make sure your communications work. That must be done to make sure you can spend more time on doing business and not running the business.

But, the real fun started this week. I had my first planning meeting with Cora, my sister-in-law where we worked out the foundations of how far I can take this business in the next two years and beyond which are my goals. Without knowing why you are putting the effort into the business, it is easy to get distracted with other less important things.

The great beauty of this business is its simplicity. It is very clear what you have to do. The plan has been honed over 31 years by Forever Living and it makes it crystal clear what you have to do to get going, to get to the first level of achievement and then the following levels. There is no ambiguity. “You do this amount of work, and you get this”. As the advertisement says “simples”.

Although the business is your own, you are not on your own. Cora made it very clear what I needed to do and how to do it. Ultimately, the business is about selling health and nutritional products. But there is no pushy selling, or persuading people to buy products they don’t want.

As Cora said, when presenting the business or products to people, Forever Living distributors are actively encouraged to “let go of the outcome” at a one to one meeting or presentation. There’s no mentality of  ’closing the deal‘ which is normal is old fashioned sales techniques. Lord, no. It’s much more about showing the people who have taken the time to come and see you and your products and clearly stating that the business opportunity or products may or may not be for them, and that’s fine. When was the last time you heard that in conventional sales of consumer products? That is so refreshing.

The last thing that I received today was my ‘new distributor box’ which is the basis of starting in this business. It’s about £200 and it is full of products guides, leaflets, handbooks, order forms and useful information, as well. Most importantly, it has Forever Living products in it and what’s known as a ‘PUPP’ box which is set of samples which you ask people to have for a couple of days to try the products.

So, what’s next? It’s now time to profile my contact list and to start talking to people about my business. And the beauty of doing all the boring stuff first is that I now have a contact list is a simple system which will enable me to be organised from the start.

How good is that? I have products, I have people, I have processes and I have goals and I have only invested £200 to get going. Nothing can stop me.

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