Healthy Business

How network marketing works

Network marketing is about knowing, liking and trusting people

Networking is part of my being. It is part of most people’s way of life but they often fail to realise this because they just do it everyday. When you work with someone for a number of years, you get to know them. When you go to school with someone, you spend six to eight hours, at least, with them every day and you soon get to know them and they get to know you too. Over a period of time, you understand their habits, their passions and dislikes, their taste in music, fashion, food and friends. It’s natural.

Every week, I attend a business networking breakfast at a hotel where a group of us get together and talk about our businesses. One of the group gets up each week and gives presentation about their business and how they can help people. In addition, one person gives a quick ‘learning point’ about something they believe will be applicable to everyone around the table in their businesses. There is time to chat over our breakfast with whomever you are sitting next to and to hear their news. The group is diverse. There are solicitors, health and safety experts, accountants, web specialists, printers, financial experts, HR specialists and sales training experts.

I have been going to this for over six months and it has been interesting to see how many people in the group stick with the networking group and how many drop out. Most have stayed the course but some have dropped out. Those that have dropped out of the group left because they were not getting any business from it, as far as they could see. But, the funny thing is that after a few months of slow business, the group has started to increase the amount of business beig carried out.

The reason is clear. It is down to the simple fact that we are starting to get to know, like and trust each other. Those that have persisted with the early mornings have started to gain from it. The level of humour and noise  has increased as people have begun to understand each other. People have done business amongst themselves and they have seen how professional they have been with them and so they now feel comfortable to refer them to their own contacts.

Some people that come to the group expecting instant business have totally missed how networking works. They think that they need to sell to everyone around the table. But the opportunity for business is not immediately at the table. The opportunity is with the contacts of the people at the table. The hard earned contacts of the people at the table will not be easily handed over without that person knowing that you are a trustworthy person.

When you are known, liked and trusted then you will find that your persistence with networking will bring you business which is profitable, sustainable and strong. And that is why people who have good reputations and who have good contacts and networks do well in companies like Forever Living. They succeed because they contribute to their network by helping people first and foremost. They don’t push their products or services onto people. They listen to people and understand people’s circumstances and recommend people who can help them if they cannot. Network marketers are in it for the long term and not just for a quick buck.

So, when someone approaches you with their network marketing business, it is probably someone you know well and you probably like and trust them. So don’t dismiss them as just someone trying to sell you something. They are doing something which is far deeper than that. They are paying you a great compliment because they know, like and trust you and would never approach you with something which they did not believe was anything but the best.

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